Nike
Nike is reintroducing “Just Do It” to a new generation
with the launch of its latest campaign, "Why Do It?”
Designed to connect with young athletes where they are,
the campaign reframes greatness as a choice, not an outcome —
handing “Just Do It” to today’s generation and
emboldening them to write the next chapter.
Client — Nike
Agency — Wieden+Kennedy
Director, Cinematographer — Arthur Couvat
Creatives — Macaihah Broussard, Nate Richards
Producer — Jennifer Smith
Production — Iconoclast
Voice Over — Tyler, The Creator
Marketing Lead — Cayden Kainalu
Marketing Director — Lauren Thompson
Editor — Ling Chua @ Joint Post Portland
Colorist — Taylor Pool, The Traffik
Local Producer — Eloi Torras
Production Coordinator — Eneko Basterrea
Camera Assistant — Alex Oriach
Second Camera Assistant — Alejandra Colls
Assistant Director —Sergi Ruiz
Steadicam Operator — Erik Guinez
Data Wrangler — Miriam Lazaro
Stylist — Miguel Anguel
Choreography — Sports On Screen
Nike is reintroducing “Just Do It” to a new generation
with the launch of its latest campaign, "Why Do It?”
Designed to connect with young athletes where they are,
the campaign reframes greatness as a choice, not an outcome —
handing “Just Do It” to today’s generation and
emboldening them to write the next chapter.
Client — Nike
Agency — Wieden+Kennedy
Director, Cinematographer — Arthur Couvat
Creatives — Macaihah Broussard, Nate Richards
Producer — Jennifer Smith
Production — Iconoclast
Voice Over — Tyler, The Creator
Marketing Lead — Cayden Kainalu
Marketing Director — Lauren Thompson
Editor — Ling Chua @ Joint Post Portland
Colorist — Taylor Pool, The Traffik
Local Producer — Eloi Torras
Production Coordinator — Eneko Basterrea
Camera Assistant — Alex Oriach
Second Camera Assistant — Alejandra Colls
Assistant Director —Sergi Ruiz
Steadicam Operator — Erik Guinez
Data Wrangler — Miriam Lazaro
Stylist — Miguel Anguel
Choreography — Sports On Screen