Directed, shot, edited photos and a short film for KFC Russia x Мам, купи bucket hat campaign for Wieden+Kennedy Amsterdam.
“The bucket hats are the centrepiece of an edgy fashion shoot and accompanying campaign film, both headed by photographer-filmmaker Arthur Couvat who was drafted in for the project. The short film features a set of brooding models ruminating on what it even is that they’re modelling, deliberating “is it a bucket?”; “Or a hat?” in true Superman fashion."
“And it seems that even Colonel Sanders himself is savvy to skateboarding’s eternal appeal to the sartorially-minded with a penchant for tearing into a spicy, salty snack of deep fried chicken after a hard day of trying clothes on down the mall, having recruited skate photographer and filmmaker Arthur Couvat to shoot a short film that wouldn’t look out of place on i-D.”
Film shot on 16mm Kodak 250D